Search Engine Optimisations - SEO
Search Engine Optimisation (or SEO for short) is the process of changing the ranking a website in search engines.
No company should guarantee Number One postition, but we can follow good practice to give you the best chance and improve your ranking.
How does SEO work?
Welcome the robots
A key piece of information to understand is that each search engine has a program (or robot) to find what content you have on your site, for example Google uses Googlebot. Unlike a web browser, the robot looks only at the underlying code and not what you see on your screen.
Search Engines Display Relevant Content
A search engine displays the most relevant information on a specific subject. So a site about holidays won't appear highly for electronics. However, optimise a site for a specific words and relevant pages will appear in the search results for that topic.
Write pages that contains useful and unique content
Each page on your website has the potential to be found for the words and phrases that it contains. Without having a page that contains those words, you don't stand a chance of being found in the millions of web pages.
When a page has unqiue and genuinely useful information, then it is more likely to be ranked highly.
Our SEO Methodology
Our methodology is to make sure that the robots get the best code that they can. For us that means:
- Valid code:
- Code that follows set standards set by the World Wide Web Consortium
- Accessible code:
- Code that allows all users the ability to use the pages (see our Accessibility page)
- Follow good practice:
- Make sure that we follow SEO good practice and that includes placing your key words in prominent places
How can this a stage further?
Making SEO work for you and your business means that you and your products (or services) are coming high in the search engine rankings for specific key words and phrases. To make this happen you need to understand both your business, the competition and what you require.
Understanding your business
Take time to consider what areas of your business you are wanting to promote and get known. Although seemingly obvious, it's this understanding that can help when trying to optimise your website for search engines.
Understanding your competitors
Do you know what your competition are doing? Are they doing well or badly?
What you require from an SEO Company
The 4 basic areas where we can improve your website ranking are:
- Optimise the code on your website
- Tell the search engines about your site
- Get useful links to your site
- Benchmark and Test
Each of these items will provide helpful steps on the way to getting better ranking for the pages on your website. Please call so that we can talk with you about how to take the process to the next stage.